Think Different: Tribute to Steve Jobs

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Steve Jobs...“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”

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Steve Jobs...  “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

October 6, 2011
Steve Jobs: Imitated, Never Duplicated by David Pogue
NYTimes Technology Review
http://pogue.blogs.nytimes.com/2011/10/06/steve-jobs-imitated-never-duplicated

Wednesday evening, Apple broke the news that Steve Jobs had died.  Since that moment, tributes, eulogies and retrospectives have poured over the world like rain. He changed industries, redefined business models, fused technology and art. People are comparing him to Thomas Edison, Walt Disney, Leonardo da Vinci. And they’re saying that it will be a very long time before the world sees the likes of Steve Jobs again.

Probably true. But why not, do you suppose?

After all, there are other brilliant marketers, designers and business executives. They’re all over Silicon Valley — all over the world. Many of them, maybe most of them, have studied Steve Jobs, tried to absorb his methods and his philosophy. Surely if they pore over the Steve Jobs playbook long enough, they can re-create some of his success.

But nobody ever does, even when they copy Mr. Jobs’s moves down to the last eyebrow twitch. Why not?

Here’s a guy who never finished college, never went to business school, never worked for anyone else a day in his adult life. So how did he become the visionary who changed every business he touched? Actually, he’s given us clues all along. Remember the “Think Different” ad campaign he introduced upon his return to Apple in 1997?

“Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius.”

In other words, the story of Steve Jobs boils down to this: Don’t go with the flow.

Steve Jobs refused to go with the flow. If he saw something that could be made better, smarter or more beautiful, nothing else mattered. Not internal politics, not economic convention, not social graces.

Apple has attained its current astonishing levels of influence and success because it’s nimble. It’s incredibly focused. It’s had stunningly few flops.

And that’s because Mr. Jobs didn’t buy into focus groups, groupthink or decision by committee. At its core, Apple existed to execute the visions in his brain. He oversaw every button, every corner, every chime. He lost sleep over the fonts in the menus, the cardboard of the packaging, the color of the power cord.

That’s just not how things are done.

Often, his laser focus flew in the face of screamingly obvious common sense. He wanted to open a chain of retail stores — after the failure of Gateway’s chain had clearly demonstrated that the concept was doomed.

He wanted to sell a smartphone that had no keyboard, when physical keys were precisely what had made the BlackBerry the most popular smartphone at the time.

Over and over again, he took away our comfy blankets. He took away our floppy drives, our dial-up modems, our camcorder jacks, our non-glossy screens, our Flash, our DVD drives, our removable laptop batteries.

How could he do that? You’re supposed to add features, not take them away, Steve! That’s just not done!

(Often, I was one of the bellyachers. And often, I’d hear from Mr. Jobs. He’d call me at home, or when I was out to dinner, or when I was vacationing with my family. And he’d berate me for not seeing his bigger picture. On the other hand, sometimes he’d call to praise me for appreciating what he was going for. A C.E.O. calling a reviewer at home? That’s just not done.)

Eventually, of course, most people realized that he was just doing that Steve Jobs thing again: being ahead of his time.  Eventually, in fact, society adopted a cycle of reaction to Apple that became so predictable, it could have been a “Saturday Night Live” skit.

• Phase 1: Steve Jobs takes the stage to introduce a new product.
• Phase 2: The tech bloggers savage it. (“The iPad has no mouse, no keyboard, no GPS, no USB, no card slot, no camera, no Flash!? It’s dead on arrival!”)
• Phase 3: The product comes out, the public goes nuts for it, the naysayers seem to disappear into the earth.
• Phase 4: The rest of the industry leaps into high gear trying to do just what Apple did.

And so yes, there are other geniuses. There are other brilliant marketers, designers and business executives. Maybe, once or twice in a million, those skills even coincide in the same person.

But will that person also have the vision? The name “Steve Jobs” may appear on 300 patents, but his gift wasn’t invention. It was seeing the promise in some early, clunky technology — and polishing it, refining it and simplifying it until it becomes a standard component. Like the mouse, menus, windows, the CD-ROM or Wi-Fi.

Even at Apple, is there anyone with the imagination to pluck brilliant, previously unthinkable visions out of the air — and the conviction to see them through with monomaniacal attention to detail?

Suppose there were. Suppose, by some miracle, that some kid in a garage somewhere at this moment possesses the marketing, invention, business and design skills of a Steve Jobs. What are the odds that that same person will be comfortable enough — or maybe uncomfortable enough — to swim upstream, against the currents of social, economic and technological norms, all in pursuit of an unshakable vision?

Zero. The odds are zero.

Mr. Jobs is gone. Everyone who knew him feels that sorrow. But the ripples of that loss will widen in the days, weeks and years to come: to the people in the industries he changed. To his hundreds of millions of customers. And to the billions of people touched more indirectly by the greater changes that Steve Jobs brought about, even if they’re unaware of it.

In 2005, Steve Jobs gave the commencement address to the graduating students at Stanford. He told them the secret that defined him in every action, every decision, every creation of his tragically unfinished life.




The Passing of Steve Jobs  by Christopher Rudy: http://www.heartcom.org/MyWebSites.htm>  / Oct. 6, 2011

 

Graphically archived at:  http://www.heartcom.org/SteveJobsPasses.htm>  

Steve Jobs died yesterday.  I'd like to honor his passing with recognition of his immense contribution to the conscious evolution of global humanity. As Apple's core, Steve grew the most valuable technology company in the world with a market value of $351 billion.  Only Exxon Mobile, which makes it's money extracting and refining oil instead of ideas, is worth more.

Steve’s innovative genius has pioneered the computer/Internet revolution from desk-top to lap-top to the iPhone 'palm-top' and the amazing all-touch iPad.  His leadership has blessed our power to know better and do better with a great user experience.

Under Job's, Apple didn't invent computers, digital music players or smartphones -- it reinvented them for people who didn't want to learn computer programming or negotiate the technical hassles of keeping their gadgets working.

If cars are an extension of the feet, and telephones are an extension of the ears, then the iPhone and iPad are extensions of our ears and eyes just as surely as the iMac computer serves as an extension of one’s brain.

Steve Jobs has given us the tools to
connect with information's power
as never before in our history.

Steve was one for all – our mass enlightenment of an instant-everywhere and interactive nature.  He has shown us the way to do that… the tools for coming into unity for ‘real’ Community through ‘real-time’ mass communications.

This ‘platform’ (infrastructure) for mass-to-mass TeLeComm: http://www.heartcom.org/HeartwareTeLeComm.htm>  is now installed and operational.

The future legacy of Steve Jobs can be seen in his empowerment of the unprecedented opportunity for the up-wising and up-rising of global conscious evolution now.

A whole new generation has grown up witnessing the power shift from highly centralized hardware (IBM mainframes), to highly decentralized software on the numerous computing devices that Steve Jobs pioneered.

This powershift evolved to an emphasis on netware whereby the ‘computer’ became the network of computers.  Local space/time quickly went ‘global’, and globalism quickly began transforming our way of believing, thinking, feeling and doing things locally.

The next big powershift in the computer/Internet revolution is now happening much faster. Social networks are naturally culturing social ‘Conscience’ with a capital ‘C” as in ‘SEE’ where the ‘Idea Capital’ of Steve Jobs is taking us.

We’re rapidly moving from the concept of ‘computing’ with a brain to ‘cognition’ with a heart in resonance with the wireless ‘Source Field <http://www.heartcom.org/SourceBeWithYou.htm> ’ now surging with Galactic Alignment http://www.heartcom.org/UrgentAlert1.htm . The implications are quite profound.

Accessing the Wireless Source Field and
Streaming Enlightenment Real Time

Techno-geeks on the cutting edge of quantum field physics may understand this powershift scientifically, but the reality of quantum shift for optimizing the brain’s real computing power can also be understood philosophically.

Smart without heart is 'retro'. It's time to move forward.  Conscience requires.  Enlightenment happens:)

Research by the HeartMath Institute has shown that a simple biofeedback application on your computer can tell you when your heart rhythms are ‘coherent’ in the vibratory frequencies of love.  That frequency is actually a golden ratio algorithm of the heart beat when one is ‘coherent’.

This is the same frequency that is now surging in the unified Source Field <http://www.heartcom.org/SourceBeWithYou.htm to reboot our brains with more “light’… with more ‘heart’.

Five years ago, I tried to contact Steve Jobs to encourage his development of heartware <http://www.heartcom.org/Heartware.htm> as would utilize a more advanced application of the HeartMath research as part of an interactive interface for mass-to-mass Te Le Comm, emphasizing the ‘TLC’.

The response from Apple’s corporate lawyers, said basically that they ‘owned’ the idea or were otherwise working on it, “Thank you very much”.

"We have always been shameless about stealing great ideas," Jobs said in an interview for the 1996 PBS series "Triumph of the Nerds".

If Steve Jobs was working on his version of heartware for global release soon, we'll see social Conscience rapidly upgrade in our social networks.

New standards create new industry.  Steve Jobs created jobs with high standards for a wholly new industry of real-time, instant-everywhere, and interactive communications.  Imagine how heartware <http://www.heartcom.org/Heartware.htm> will culture social Conscience in our ubiquitous social networks.

The Jobs legacy is not over.  It’s just beginning. The convergence of science and spirituality will go mainstream with natural progression of technological innovation from hardware, software and netware to holistic integration with heartware .  

This is the time ordained. The Source Field <http://www.heartcom.org/SourceReboot.htm>  is transforming global conscious evolution from the inside-out. The ‘Light of Source’ is actually the ‘I Am Presence’ of Universal Love… the ‘spark’ of cosmic fire that ignites the millennial Aquarian Dispensation of Freedom-in-Love .

The infrastructure for global civility is naturally
adapting with the inner sense of Source <http://www.heartcom.org/SourceReboot.htm>
at the heart of the InnerNet as a
wwweb of light and love.

So take heart. This rEVOLUTION -- emphasizing 90% of the word -- has a divine destiny for the United Sovereigns of Earth just as surely as Gandhi’s non-violent rEVOLUTION with Truth and Love brought self-determination to the masses in India.

"When I despair, I remember that all through history the way of truth and love has always won. There have been tyrants and murderer, and for a time they seem invincible but in the end, they always fall -- think of it, ALWAYS."
~ “Mahatma” (Great Soul) Gandhi, Father of India’s Independence

The big shift from “the computer is the network” to “the network has a heart” will not happen overnight, but there is no stopping mass awakening with the currency of Conscience <http://www.heartcom.org/ConscienceCurrency.htm>  for the Next Economy based on heartware <http://www.heartcom.org/Heartware.htm> capabilities for the United Sovereigns of Earth.

May the spirit of Steve Jobs be with us to make it so.  

###

Christopher Rudy is a health science writer who developed three holistic health centers http://www.heartcom.org/resume.htm over the last 30 years. 'Doctor Rudy <http://www.heartcom.org/BestSupplements.htm> ' is the host of the BBS Radio talk show 'Cosmic Love <http://www.bbsradio.com/cosmiclove/cosmic_love.php> ', streaming live (and archived) on the global Internet for four years. He's Director of UltraMedics Services at http://www.ultramedservices.com/>

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